NTR Jr comes back as new face of Malabar Gold
The jewellery retailer aims to further expand its customer base and build a stronger consumer-connect in Andhra Pradesh and Telangana region as well as across India and around the world
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Hyderabad Malabar Gold & Diamonds, the sixth largest jewellery retailer globally with over 320 showrooms across 11 countries, has signed NT Rama Rao Jr also known as NTR Jr as its newest brand ambassador. He will be featured in the upcoming consumer campaigns of the company.
A prolific actor and a pan-India masssuperstar attracting global attention, NTR Jr reflects the core values of the group – trust, transparency and excellence with his affable and grounded persona. The second innings of NTR Jr as brand ambassador will make its 30th anniversary even more glittering.
Signing the super-star is in line with the group’s aim to further expand its customer base and build a stronger consumer-connect in Andhra Pradesh and Telangana region as well as across India and around the world.
Speaking about the association, NTR Jr said, “I am happy to be associated once again with Malabar Gold & Diamonds. Apart from being one of the most trusted jewellery brands, they are actively showcasing Indian designs, art and culture at the global stage. Their customer-centric promises and ESG initiatives have established their leadership in the industry. I see great synergy between the values I believe in and what the brand stands for.” MP Ahammed, Chairman, Malabar Group said, “We are excited to renew our time-tested association with NTR Jr. He has emerged as a one of the widely admired movie stars in India across regions. His outstanding filmography underlines his command over the crafts of acting. He is an actor par excellence and his impressive personality will further elevate our brand proposition. We had an amazing association in the past with NTR Jr and the revival of the relation will help accelerate the acceptance of the brand globally in our ambition to be the top global jewellery retailer. As we celebrate our 30th anniversary this year, we would like to reaffirm our commitment to offering our valued customers excellence in transparency, jewellery variety and craftsmanship along with world-class jewellery shopping experience”.
Malabar Gold & Diamonds boasts of an extensive retail network in India, UK, UAE, KSA, Qatar, Bahrain, Oman, Kuwait, Malaysia, Singapore and the US. It has plans to foray into new markets such as Australia, Canada, South Africa, Egypt, Bangladesh, Turkey and New Zealand as well as major cities in India.
The company is known for providing an exceptional jewellery shopping experience with convenience and customer-friendly policies, known as the ‘Malabar Promise’. This promise assures customers of unmatched quality, transparency, and service assurance.
With more than 12 exclusive sub-brands in gold, diamond, and precious gems, it presents designs curated from 20 countries, catering to the diverse tastes and preferences of their vast, multicultural customer base.
